As writers, we’re often driven by a passion to create, to share our stories, and to connect with others through our words. But when it comes to self-publishing, it can be daunting to navigate the process, especially if you’re new to the game. That’s why I want to share my top commandments for self-publishing success. These commandments are based on my own experiences, research, and learnings, and are designed to help you on your own self-publishing journey.
Commandment I: Know Thy Goals
Before you start the self-publishing process, it’s essential to define your goals. What do you want to achieve with your book or chapbook? Is it to share your work with family and friends, or do you want to reach a broader audience? Are you looking to establish yourself as an expert in your genre or to generate income?
Having clear goals will help you focus on what you need to do to achieve them. It will also help you create a roadmap for your self-publishing journey more manageable and less overwhelming.
For example, if your goal is to share your poetry with a wider audience, you might consider creating a chapbook. You can learn more about Reasons to Self-Publish Your Poetry and how it can help you achieve your goals.
Commandment II: Quality Matters
When it comes to self-publishing, quality matters. It’s not just about slapping your manuscript together and hitting publish. You need to take the time to edit, revise, and proofread your work. This will help you ensure that your final product is polished and professional.
You may also want to consider hiring a professional editor or proofreader to review your work. They can provide you with objective feedback and help you identify areas for improvement.
In addition to editing, you’ll also want to focus on the design and formatting of your book. You can use tools like Vellum or Adobe InDesign to create a professional-looking interior. And for your cover, you can use Canva or hire a professional designer.
When it comes to printing and binding, you’ll want to choose high-quality materials that will make your book feel premium. Consider using paper with a high weight (at least 80gsm) and a binding method that is durable and long-lasting.
Commandment III: Be Professional
As a self-published author, you are essentially running your own business. That means you need to be professional in all aspects of your business, from your website to your social media to your email communication.
Create a professional author website that showcases your work, shares your story, and provides a way for readers to connect with you. You can use tools like WordPress or Wix to create a website that is easy to navigate and visually appealing.
On social media, be consistent in your branding and messaging. Share updates, behind-the-scenes insights, and sneak peeks to engage with your audience and build a community around your work.
In your email communication, be friendly, yet professional. Use a professional email address and signature, and make sure to respond promptly to inquiries and messages.
“The most important thing in writing is to have written.” – Ernest Hemingway
Commandment IV: Market and Promote
Once you’ve published your book, you need to get the word out. You can’t just sit back and wait for readers to find you. You need to be proactive in promoting your work and marketing yourself as an author.
Create a marketing plan that includes strategies for building buzz, generating reviews, and driving sales. You can use tools like BookBub or BookGorilla to reach a wider audience.
You can also consider running promotions or giveaways to generate buzz around your book. And don’t forget to follow up with readers and encourage them to leave reviews on platforms like Amazon or Goodreads.
For more insights on how to fund your self-publishing success, check out Ways to Fund Your Self-Published Chapbook Success in 6 Months.
Commandment V: Keep Learning
The self-publishing landscape is constantly evolving, and it’s essential to stay up-to-date on the latest trends, tools, and strategies.
Continuously educate yourself on the craft of writing, marketing, and self-publishing. Attend workshops, conferences, and online courses to improve your skills and stay ahead of the game.
And don’t be afraid to ask for help or seek guidance from more experienced self-publishers. You can find inspiration and support from communities like the Self-Publishing Show or the Creative Penn.
Remember, self-publishing is a journey, not a destination. It takes time, effort, and perseverance to achieve success. But with these commandments, you’ll be well on your way to creating a high-quality, professional-looking book that resonates with readers.
For more inspiration, check out Self-Publishing Success Story, where you can learn from other authors who have achieved success through self-publishing.